---
title: ’Shop Different’ Recension: Det Retailgeniala
source: Six Colors
original_url: https://www.wsj.com/business/retail/shop-different-review-the-genius-of-retail-e66f192b
canonical_url: https://aapl.se/entries/2535314-shop-different-recension-det-retailgeniala
published: 2026-10-01T03:46:04Z
tags: Apple Retail, Apple Butiker, Steve Jobs
language: sv
---

# ’Shop Different’ Recension: Det Retailgeniala

I "Shop Different: How Retail Revealed Apple’s Genius" beskriver Ron Johnson hur han, rekryterad av Steve Jobs 1999, revolutionerade Apples detaljhandel och bidrog till företagets framgång genom att skapa en stark koppling till konsumenterna.

Läs originalartikeln: https://www.wsj.com/business/retail/shop-different-review-the-genius-of-retail-e66f192b